Primall Media provides tangible results for Gallo Music
To promote Michael Bublé’s fifth studio album, Gallo Music commissioned Unlimited’s shopping mall advertising experts, Primall Media, to promote the male solo artist’s latest CD within LSM A shopping malls across the country.
George Rautenbach takes up new role at Primedia Sport
Currently holding the position of Executive Chairman, George will take up a new role as Non-Executive Chairman of the Primedia Sport division as of 1 July 2012.
Clinique takes it in-store with Fashion Media
For a two week campaign period, global cosmetics brand Clinique dominated 29 Edgars and 24 Red Square stores to promote its ‘free gift with purchase’ promotion. Tasked to attract shoppers to the deal was Unlimited’s Fashion Media division.
XP Digital™ and SANBS drive blood donation
To reach the captive audience queuing in Clicks and Dis-Chem pharmacies, SANBS (South African National Blood Service) has selected the XP Digital™ advertising platform to highlight the importance of donating blood.
Stuart Hill joins Red Pixel as creative director
Primedia Lifestyle, a subsidiary of Unlimited and South Africa’s leading mall marketing consultancy, has appointed Stuart Hill as the creative director of Red Pixel, its innovative in-house design, production and creative studio.
Prada signs advertising budget to Fashion Media
International designer brand Prada has commissioned Fashion Media to advertise its latest feminine fragrance, Prada Candy, in-store at selected Red Square stores across the country. Fashion Media, a division of Unlimited, holds the advertising rights in Edgars outlets in South Africa.
Guess who selected TLC?
Guess has selected TLC, Unlimited’s targeted lifestyle communication specialist, to launch its new range of jeans - Curv-ette for the ladies and Lincoln for the men – using captivating A3 frames located inside Edgars store change rooms.
Cansa Shavathon at Cresta a huge success
R47 000 was raised for charity as shopper’s hair was either shaved or sprayed with bright colours at Cresta Shopping Centre during the annual Cansa Shavathon on Saturday 3rd March.
XP Digital™ displays Deep Relief at Clicks and Dis-Chem
Mentholatum’s Deep Relief Gel is growing its brand awareness at Clicks and Dis-Chem pharmacies nationwide after signing a three month advertising campaign on XP Digital™’s in-store digital displays. XP Digital™ is a division of Unlimited, specialising in electronic advertising to consumers within Clicks and Dis-Chem’s dispensaries.
Primedia Lifestyle’s Beach at Menlyn Park delivers results
For the third consecutive year, it wasn’t necessary for Gautengers to go to the coast to visit the beach, instead, Menlyn Park Shopping Centre and leading mall marketing consultancy Primedia Lifestyle, constructed a real-life beach at the centre.
brandyourcar.com urge consumers to ‘Spot the Car and Win’
David Green Eyewear has selected Unlimited’s pioneering roving advertising platform brandyourcar.com to ensure that consumers ‘Spot the Car and Win’ through a social media call to action until May 2012.
Campaign results see Lucozade extend moving media campaign
Based on the success of its initial two month campaign with Unlimited subsidiary brandyourcar.com, Lucozade has renewed for a further three months, promoting its ‘Do More to Do More Summer’ brand building drive.
Brandyourcar.com delivers supplementary income to local consumers
Brandyourcar.com, South Africa’s first private vehicle branding media owner is urging local consumers who are feeling the financial crunch, to make their vehicles available for branding.
Cipla renews with X/procure® for sixth consecutive year
Pharmaceutical group Cipla Medpro has renewed its in-pharmacy advertising campaign with Unlimited’s X/procure® for another 12 months. X/procure®’s electronic procurement software enables more than 63% of South African pharmacies to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors.
Primall Media aligns with trend icon Dion Chang
Hot on the heels of evolving its positioning to ‘Only the Best’, Unlimited’s premium shopping centre advertising specialist, Primall Media, announced today that it has joined forces with local trend analyst and creative visionary Dion Chang.
Mall Active brings the stylish Range Rover Evoque to shoppers
Designed in partnership with fashion icon Victoria Beckham, Range Rover’s latest creation boasts an engaging blend of dynamic handling and refined engineering, as well as being the most sustainable Range Rover ever. Unlimited’s activation specialists Mall Active has been commissioned to bring this new arrival to the attention of shoppers, through its centre court, stand creation and direct selling expertise.
A little TLC for funky ladies who love Paris Hilton
CJR Sales, booking agency for Hollywood A-lister and fashionista Paris Hilton, has selected Unlimited’s targeted lifestyle media owner TLC to target top-end female movie goers, when announcing the launch competition for its new range of Paris Hilton ‘Glitter’ watches.
brandyourcar.com drives fast relief for active consumers
Muscular pains and strains have a habit of affecting us either at gym or while playing sports and Deep Relief is driving home the message that it provides fast relief from this pain. Through Unlimited’s moving media specialist brandyourcar.com, Deep Relief has implemented a three month campaign to increase brand awareness.