Primedia Limited was formed in April 1995, and listed successfully on the Johannesburg Stock Exchange in the same year. At the time of listing, the Group was already active in specialist marketing, publishing, direct marketing and outdoor advertising. In addition, the Group was owner of one of the strongest brands in local broadcasting, Radio 702.

From the outset, the development of Primedia Limited has closely reflected that of a rapidly democratizing South Africa, and has followed global and local media trends. Transformation in the work place has become an important aspect of the group’s employment equity plan.
The group strives to provide an environment that furthers diversity, instills a culture of equality and finds its basis in dignity and respect.

Social responsibility is regarded as a vital issue for the group and most companies within the group are directly engaged in various social responsibility activities on an ongoing basis.