Strategy and objectives
Primedia’s vision is to develop as a world class media group. This vision requires the achievement of a number of imperatives:

  • The ownership of leading media types that are responsive and accountable to advertisers
  • The ownership, development or licensing of content that will appeal to South African and African consumers
  • Effectively leveraging this content over as many media platforms as possible, whether owned or third party
  • Adapting traditional media businesses to the new electronic economy
  • Leading our sector in black economic empowerment and employment equity
  • Creating strategic insight into our customers to develop loyal relationships through the use of knowledge and information
  • Understanding and exploiting the trends impacting on emerging consumers
  • Capturing synergies between the group’s media businesses to grow our customer base
  • Ensuring that the group’s capital is allocated in a balanced and growth-orientated portfolio of media businesses



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