PRIMEDIA’S VISION IS TO BECOME
A WORLD-CLASS MEDIA GROUP.
THIS VISION REQUIRES THE
ACHIEVEMENT OF A NUMBER OF
IMPERATIVES:
- The ownership of leading media types that are
responsive and accountable to advertisers
- The ownership, development or licensing of content that
will appeal to South African and African consumers
- The effective leveraging of this content over as many media
platforms as possible, whether owned or third party
- Adapting traditional media businesses to the new
electronic economy
- Leading the media sector in black economic empowerment
and employment equity
- Creating strategic insight into our customers to develop
loyal relationships through the use of knowledge and information
- Understanding and exploiting the trends impacting on emerging
consumers
- Capturing synergies between the group’s media businesses
to grow our customers
- Ensuring that the group’s capital is allocated in a balanced
and growth-orientated portfolio of media businesses
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