Mission and Vision

PRIMEDIA S VISION IS TO DEVELOP AS A WORLD-CLASS MEDIA GROUP. THIS VISION REQUIRES THE ACHIEVEMENT OF A NUMBER OF IMPERATIVES:

• The ownership of leading media types that are responsive and accountable to advertisers
• The ownership, development or licensing of content that will appeal to South African and African consumers
• The effective leverage of this content over as many media platforms as possible, whether owned or third party
• Adapting traditional media business to the new electronic economy
• Leading the media sector in black economic empowerment and employment equity
• Creating strategic insight into our customers to develop loyal relationships through the use of knowledge and information
• Understanding and exploiting the trends impacting on emerging consumers
• Capturing synergies between the group's media businesses to grow our customer base
• Ensuring that the group's capital is allocated in a balanced and growth-orientated portfolio of media businesses