SegmentReport
for the year ended 30 June 2005
| BUSINESS SEGMENTS |
| The group is organised into four operating divisions – advertising, content, new media sectors (Primedia Unlimited) and one to one marketing. These divisions are the basis on which the group reports its primary segment information. |
| | Revenue | PBIT(1) | Depreciation | Segment result |
| | 2005 | 2004 | 2005 | 2004 | 2005 | 2004 | 2005 | 2004 |
| | R'000 | R'000 | R'000 | R'000 | R'000 | R'000 | R'000 | R'000 |
| Advertising | 950 288 | 759 901 | 296 970 | 211 746 | 34 368 | 31 556 | 293 535 | 205 436 |
| Content | 933 827 | 899 522 | 71 444 | 69 951 | 24 353 | 23 425 | 81 434 | 73 427 |
| New media sectors | 33 467 | 506 | 2 782 | (114) | 805 | 37 | 2 782 | (114) |
| One to one marketing | 62 726 | 67 850 | 2 095 | 4 025 | 1 481 | 2 351 | 1 658 | 3 644 |
| Disposed entities | – | 24 608 | – | (3 568) | – | 880 | – | 5 776 |
| Central | – | – | (17 042) | (17 002) | 1 673 | 1 413 | (13 047) | (7 413) |
| | 1 980 308 | 1 752 387 | 356 249 | 265 038 | 62 680 | 59 662 | 366 362 | 280 756 |
| Reconciliation of segment result to net profit for the year: |
| Finance cost | | | | | | | (47 555) | (32 042) |
| Revaluation of interest rate swap | | | | | | (7 518) | – |
| Investment income | | | | | | | 7 808 | 15 580 |
| Share of associated companies' profits/(losses) | | | | 457 | (331) |
| Taxation | | | | | | | (86 642) | (64 032) |
| Minority interest | | | | | | | (17 340) | (24 403) |
| Net profit for the year | | | | | | | 215 572 | 175 528 |
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Capital | Other non–cash | Segment | Segment |
|
additions(4) | expenses/(income) | assets(2) | liabilities(2) |
| 2005 | 2004 | 2005 | 2004 | 2005 | 2004 | 2005 | 2004 |
| | R'000 | R'000 | R'000 | R'000 | R'000 | R'000 | R'000 | R'000 |
| Advertising | 34 962 | 23 105 | 30 446 | 28 805 | 305 170 | 397 119 | 309 126 | 187 621 |
| Content | 50 442 | 20 247 | 24 910 | 12 882 | 355 516 | 336 078 | 339 186 | 260 748 |
| New media sectors | 3 138 | 448 | 821 | – | 14 933 | 795 | 4 989 | 339 |
| One to one marketing | 1 719 | 1 769 | 4 630 | 3 279 | 28 439 | 21 291 | 15 297 | 12 506 |
| Disposed entities | – | 425 | – | (67) | – | – | – | – |
| Central(3) | 234 | 231 | 6 399 | 6 940 | 48 725 | 54 212 | 83 866 | 132 653 |
| | 90 495 | 46 225 | 67 206 | 51 839 | 752 783 | 809 495 | 752 464 | 593 867 |
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| GEOGRAPHICAL SEGMENTS |
| | | | South Africa | International | Total group |
| | | 2005 | 2004 | 2005 | 2004 | 2005 | 2004 |
| | | | R'000 | R'000 | R'000 | R'000 | R'000 | R'000 |
| Revenue | | | 1 937 769 | 1 676 944 | 42 539 | 75 443 | 1 980 308 | 1 752 387 |
| Segment assets(2) | | | 722 715 | 769 200 | 30 068 | 40 295 | 752 783 | 809 495 |
| Capital additions(4) | | | 89 846 | 44 561 | 649 | 1 664 | 90 495 | 46 225 |
| (1) | Operating profit before amortisation, foreign exchange items and exceptional items. |
| (2) | Excludes deferred tax, tax, goodwill and intangible assets, investments, associated companies and amounts due to vendors. |
| (3) | Includes capitalised land and buildings of R27,0 million (2004: R28,0 million) leased by the group. |
| (4) | Includes software. |
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