Clinique recently selected Unlimited’s Fashion Media to generate awareness and sales of Clinique Chubby Stick, its new lipstick range, by dominating 12 Red Square stores across the country.

Fashion Media utilised its consumer engaging Window Displays, Beepa Sleeves, A1 Posters and Gondola End media platforms during the two-week campaign, to capture the attention of upmarket, female consumers between the ages of 20 and 40.

Clinique’s Chubby Stick’s unique selling point (USP) is its funky shape. It’s definitely not your average run of the mill lipstick.

“Clinique’s Chubby Stick USP, combined with Fashion Media’s consumer purchase decision influencing media platforms, enticed consumers into the Red Square stores to ensure interaction with product and generate increased sales,” says Fashion Media’s chief executive officer Sean Reed.

“Our Window Displays are geared to specifically ensure that consumers enter the store to have a look at and even try the new product on display. If you can’t get consumers into the store in the first place, they will never try the product,” he adds.

Once inside the store Fashion Media’s A1 posters and Gondola Ends drew the consumers’ attention directing them to Clinique’s Chubby Stick.

Fashion Media holds the exclusive rights to static media within Red Square, Edgars, Boardmans and Edgars Active Retail outlets within Southern Africa.

For more information, contact Sean Reed on 011 562 6850 or email him at sean@fashionmedia.co.za

Fashion Media DNA
Powered by Unlimited, Fashion Media holds the sole advertising rights to in-store advertising rights for Edgars department stores nationwide. Fashion Media evolves Edgars Department Store window display areas into 3D industrial brand theatres and offers brands prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves.

Issued on behalf of:                        Fashion Media
                                                                Sean Reed
                                                                CEO
                                                                T: +27 11 562 6308

Prepared by:                                      Owlhurst Communications
                                                                Chirene Campbell
                                                                Managing Director
                                                                T: +27 11 234 2882
                                                                www.twitter.com/owlhurst