What better way is there for a vitamin and immune boosting supplement to reach its male target market than to advertise in a dominated media environment where its potential consumers spend a lot of their ‘down’ time?

Realising the uninterrupted dwell-time potential of TLC’s Washroom Frames Revite Vit-T-Go, a delicious supplement containing vitamins that boost energy naturally, and Teavigo, a pure green tea extract which improves the immune system, has contracted Primedia Unlimited’s washroom advertising specialist TLC, to promote the product to active consumers within the LSM 7-10 market.

According to TLC’s Brett Tucker, the advertising creative for Revite’s Vit-T-Go supplement will enjoy premium attention in its Standard Frames in 37 cinemas and 18 Planet Fitness gyms across the country.

“Cinemas and gyms offer the ideal media platform to promote Vit-T-Go to active consumers in relevant environments where they are able to understand and absorb the message,” says Tucker.

For more information about TLC, visit www.primedia-unlimited.co.za

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain. 

Issued on behalf of:                  TLC
                                                Brett Tucker
                                                National Sales Manager
                                                T: +27 11 562 6666

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis
                                                Account Director
                                                T:+ 27 11 234 6520