Primedia Unlimited subsidiary Wideopen Platform has strategically executed an innovative outdoor campaign for its new client, Renault Megane, in Gauteng. The outdoor campaign flights for January and February 2010.

Targeting LSMs 8 - 10, with an average household income of over R8000 per month, the Renault Megane range namely the Coupe, Hatch, Scenic and Grand Scenic drew consumers’ attention on the M1 South, between the Grayston and Corlett off ramps.

“The site is highly visible to all vehicular traffic traveling south along the M1 from the northern suburbs towards the Joburg CBD. Approximately 120 000 vehicles pass the site per day,” says

Ryan Cohen, Wideopen Platform Sales Director.

“The campaign was geared to create brand awareness of Renault Megane’s entire range,” says Sadika Fakir media strategist at Zenith Optimedia.

Other elements of the national advertising campaign ran in October and November last year and included national TV, with a specific focus on DSTV and eTV; consecutive national print adverts, and an online element.

“Wideopen’s high impact, large format media platforms are located on high traffic main arterials, ensuring significant contact with the intended target market,” says Cohen.

For more on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za or www.wideopenplatform.com

Issued on behalf of:                  Wideopen Platform
                                                Ryan Cohen
                                                Sales Director
                                                T: +27 11 832 2800

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis
                                                Publicist
                                                T: +27 11 234 6520