FIFA contracted Primedia Unlimited subsidiary Wideopen Platform, to put its high impact advertising platforms in motion from 1 December to 31 January 2010, with the objective of selling the remaining top-tier 2010 Soccer World Cup tickets after the much anticipated fixture draw that took place over the festive season..

The strategically located outdoor campaign in upper LSM areas within the nine Soccer World Cup host cities targets male LSMs 8 – 10, 18 years olds and above.
Captivating creative, with the payoff line, Make sure you can say ‘I was there’ instantly draws attention.

According to Ryan Cohen, Wideopen Platform Sales Director, sites that would best meet the client objectives included the M1 freeway and Morningside sites in Joburg, the Bree Street site in Cape Town and Menlyn Shopping Centre Drive-in site in Pretoria.

“Outdoor is the ideal advertising platform to target a diverse demographic, while creating larger than life presence,” says Cohen.

For more on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za or www.wideopenplatform.com

Issued on behalf of:                  Wideopen Platform
                                                Ryan Cohen
                                                Sales Director
                                                T: +27 11 832 2800

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis
                                                Publicist
                                                T: +27 11 234 6520