On the eternal quest for optimal health, nutrition specialist USN signed Primedia Unlimited’s washroom advertising gurus TLC to launch its new beverage called USN Active Isotonic Sports Drink. TLC zoned in on health conscious men and women nationally in 90 Virgin Actives and Planet Fitness gyms for one month.

The new USN Active sports drink is designed to give training muscles the optimal quantity of carbohydrates for the best endurance, speed and recovery. TLC’s Brett Tucker explains “The gym environment is the perfect arena for USN to reach its niche market of 18 to 40 year old LSM 7 to 10 individuals who are physically active and conscious of what they are putting into their bodies.”

On a parallel with USN’s target market, TLC’s Gym Holding provides a broad spectrum of highly, health conscious and physically active consumers. According to TLC, gym washrooms see impressive foot fall figures due to the high membership and basic routines that follow after training sessions. Research has shown that 80% of gym users will use the washroom on a weekly basis.  Another key aspect to the gym environments is the frequency of gym goers. Traditionally a regular gym goer will frequent the gym between 10 and 12 time per month.

“The new USN product is perfectly suited to the washroom medium as it delivers information in a captive space that is relevant and appealing to the fitness audience,” concludes Tucker.

Issued on behalf of:                   TLC
                                                Brett Tucker
                                                T: +27 11 562 6666

Prepared by:                           Owlhurst Communications
                                                Charlene Dennis
                                                Publicist
                                                T: + 27 11 234 6520