The Really Great Brand Company, local wine and spirit manufacturer and importer, has signed Primedia Unlimited subsidiary TLC for the first time for a two-month washroom advertising campaign, promoting its premium Scotch whisky, Famous Grouse.

Aimed at the traditional LSM 7 – 10 male whisky drinkers aged 18 – 40 years, Famous Grouse has secured the digital Mirror Media platform in over 150 of TLC’s Sports and Style Bar venues nationally. In addition, multiple standard Washroom Frames will be utilised in 30 Soweto Nightlife venues, the latest addition to TLC’s nightlife portfolio.

Famous Grouse will dominate the mirror space by taking three of the available five frames to create a storyboard effect. Developed by Grant Frazer and Natasha Fourie of Full Circle Media, shows Gilbert The Grouse moving across the mirror in a three frame storyboard. 

Brett Tucker of TLC explains, “To reach the Famous Grouse consumer, selected venues included traditional bars and pubs such as the Keg and Dros and trendy Camps Bay beach venues Caprice and Sand Bar. For the inner cities, funky venues Chevalle and Headquarters in Cape Town were selected, with the Sochilla and Blacklife Cocktail Cafe hot spots chosen in Soweto.

The Famous Grouse is exported to over 100 countries, takes up to 30 years to mature and has been voted Scotland’s favourite whisky for over 25 years.

Issued on behalf of:                  TLC
                                                Brett Tucker     
                                                 T: +27 11 562 6666

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis
                                                Publicist
                                                T: + 27 11 234 6520