Zxec Medical Solutions has partnered with Primedia Unlimited subsidiary X/procure® for a three-month advertising campaign to launch Magic Flora, South Africa’s first yeast Probiotic Oral Rehydration Solution. Magic Flora will gain direct access to more than 1250 pharmacies nationwide via X/procure’s® innovative electronic procurement system.

Magic Flora is the first to include yeast Probiotic, proven to be superior to the bacterial Probiotics. Tested by internationally certified laboratories ANAB and AQA, Magic Flora is 50% cheaper than competitive products and requires no refrigeration.

Targeting the decision-making pharmacists, the Magic Flora campaign aims to create brand awareness through the combination of X/procure®’s screensaver, banner and announcement screen advertising platforms. 

X/procure®’s JD Henderson explains “Our solution assists in fast-tracking a new brand’s visibility in-pharmacy, from both a corporate and product perspective. Because the adverts reach pharmacists directly, in real time and repeatedly, it allows advertisers the unique opportunity to present and promote products at the time when ordering decisions are made.”

Faizal Ayob, CEO of Zxec Medical Solutions says, “X/Procure® has efficiently sped up our business process and we look forward to doing more business with themin the future. The team has re-affirmed that good customer service is still alive!”

X/procure® DNA
X/procure®’s ever increasing national footprint enables more than 63% of SA pharmacies which utilise electronic procurement software, to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors. X/procure® facilitates electronic advertising directly to the pharmacist, allowing advertisers the unique opportunity to present and promote their products at the time the buying and ordering decisions are made

For further information visit www.xprocure.com

Issued on behalf of:                  X/procure®
                                                JD Henderson
                                                Acting Managing Director
                                                T: +27 11 562 6500

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis
                                                Publicist