Proving the value of offering advertisers a unique, effective and measurable media alternative, Primedia Unlimited subsidiary Mamba Media reports that for the second consecutive year its animated advertising platform Soccer Warrior is sold out for 2010.

The sequential Soccer Warriorcomic adventure appears weekly in the Daily Sun to promote products, brands and company awareness. Mamba Media uses a universal language of expression - pictures, to illustrate desired communication in a memorable and entertaining way that educates readers on a particular brand, product or service.  

Craig Nadelman, Mamba’s Managing Director explains, “The use of our comic format makes for easy reading and therefore is very appealing to consumers. The messages are presented in a light-hearted and entertaining story that consumers can relate to. Although the messages are subtle, they are uncomplicated and hard to miss.

The fact that advertisers commit a year in advance with Mamba is evidence that the cartoon platform is a highly demanded and effective media space. The continued support from Reckitt Benckiser, McDonalds, Fritos and Lucky Star speaks volumes.”

For more on Mamba Media, visit www.mambamedia.co.za

Issued on behalf of:                  Craig Nadelman
Managing Director
                                                T: +27 21 488 9488

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis
                                                Publicist
                                                T: +27 11 234 6520