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Charles Greig renews with Primall Media for fourth year
Mon, 15 Feb 2010 10:29
Distinguished jewellery brand Charles Greig has reaffirmed its confidence in mall advertising, re-signing Primedia Unlimited’s Primall Media as its advertising partner for the fourth consecutive year.
Hyde Park shopping centre, home to approximately 417 000 shoppers each month, comes to life this February with a Valentine’s Day campaign showcasing signature pieces to spoil that somebody special.
Strategically placed at the main entrance to the centre, Charles Greig’s creative targets retail-ready consumers driving into the mall. Danielle Haggiyannes, Account Manager, Primall Media says, “The mall environment is the perfect opportunity for Charles Greig to display key pieces and new ranges on a monthly basis. The advertising is strategically placed so as to direct consumers to the store and ensure the brand remains top of mind.”
Primall believe that the mall setting is the perfect location to advertise luxury products as it repeatedly exposes shoppers to eye-catching and impactful communication whilst they stroll from store to store in between browsing and purchasing.
Charles Greig jewellers have a distinguished family heritage with the business still in the hands of three great grandsons of the original founder.
Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za
Issued on behalf of: Primall Media
Lee Curtis
Executive Head, Sales and Marketing
T: +27 11 562 6666
Prepared by: Owlhurst Communications
Charlene Dennis
Publicist
T: +27 11 234 6520
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