Washroom advertising specialist TLC has signed on new client Integrity Software for a national male-only washroom advertising campaign. The business and payroll software supplier is grabbing the attention of men who would typically influence payroll decisions.

Kicking off the one-month airport package, Integrity Software uses cheeky creative showing ladies who appear to be peeping over the washroom door accompanied by catchy copy “Make sure this is the last time you get caught with your pants down” and “Hands full? Then maybe we should be handling your software”. The quirky campaign brings a smile to your face while making the brand offering quite clear.

Brett Tucker of TLC explains, “Integrity Software wished to communicate to business men only on a national level, hence our bustling airport network was ideal. The high foot falls of predominantly business owners, entrepreneurs and employees through airports offer our advertisers a unique exposure opportunity.”

Integrity Software is fast becoming the leading software supplier in the South African short term insurance industry, providing software solutions for brokers.

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.

For more on TLC, visit www.primedia-unlimited.co.za

Issued on behalf of: TLC
Lee Curtis
National Sales Manager
T: + 27 11 562 6666

Prepared by: Owlhurst Communications
Charlene Dennis
Publicist
T: +27 11 234 6520