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SA National Blood Services commission Mamba Media
Fri, 19 Feb 2010 12:38
The South African National Blood Services (SANBS) has for the first time enlisted the services of animated media specialist and Primedia Unlimited subsidiary Mamba Media. The Save a Life campaign aims to encourage South Africans to donate blood around the country leading up to the World Cup.
According to SANBS it needs to recruit between 12% – 15% in new donor numbers every month to make up for members which have fallen out of the donor system.
Antoinette Abrahams, Mamba’s Senior Account Manager explains, “For the 2010 World Cup SANBS need at least five days of blood stock to provide for emergency services. Currently it only has 2 - 3 days in reserve. We’re confident that the SANBS presence alongside Soccer Warrior will influence a positive call to action.”
The SANBS branding, woven into the storyline of Mamba Media’s weekly Soccer Warrior cartoon will appear in the Daily Sun for a period of nine weeks. The main objective of the campaign is to encourage all South Africans to donate blood regularly and in particular, people with the common O blood group, which is in high demand.
Appearing weekly in the Daily Sun, the SANBS branding is displayed throughout the full page comic with the ‘Save a Life, become famous’ tag line prominently captioning the insert. “Utilising the comic medium has proven to entrench advertisers’ brands with the multitude of Daily Sun readers. Because Soccer Warrior is a regular feature and so anticipated and respected by readers, SANBS will consistently be top of mind,” concludes Abrahams.
The Mamba SANBS Save a Life campaign will be backed by national radio for the campaign duration.
For more on Primedia Unlimited subsidiary Mamba Media, visit www.primedia-unlimited.co.za
Issued on behalf of: Craig Nadelman
Managing Director
T: +27 21 488 9488
Prepared by: Owlhurst Communications
Charlene Dennis
Publicist
T: +27 11 234 6520
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