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Puma dominates SA's largest shopping malls, thanks to Primall
Fri, 26 Feb 2010 14:53
Primedia Unlimited subsidiary and shopping mall advertising specialist Primall Media is proud to be a part of Puma’s extremely successful Love = Football multi-media advertising campaign. The two-month mall media element was booked by full-service media agency, Starcom, and ran for a period of two months.
According to Lee Curtis, Primall Media’s Executive Head: Sales and Marketing, when tackling its brief to assist Puma to effectively launch its new football boots and national kits for the 2010 season, several mall options became immediately apparent.
“Exterior Billboards which catch consumer’s attention upon arrival, combined with Interior Billboards, Hanging Banners, Glass Entrances and Digital Ad Screens located within high traffic malls, provide a wide variety of innovative ways for Puma to break through the traditional advertising clutter,” he says.
Some of the largest malls in South Africa namely Menlyn Park, The Pavilion, the V & A Waterfront, Maponya Mall, Canal Walk, Nelson Mandela Square and Sandton City carried Puma’s captivating creative.
“Our media platforms within these shopping malls offer our clients a dominated media environment, ensuring Puma was top-of-mind throughout a consumer’s entire shopping experience.
Starcom knew that Puma needed a campaign that would touch every aspect of a football fan’s life, not just while they were in the traditional football media space,” says Lee.
Other elements of the campaign included print, online, guerrilla marketing and outdoor billboards.
Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za
Issued on behalf of: Primall Media
Lee Curtis
Executive Head, Sales and Marketing
T: +27 11 562 6666
Prepared by: Owlhurst Communications
Charlene Dennis
Publicist
T: +27 11 234 6520
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