Eskom, the first of TLC’s clients to sign a pioneering media booking that made use of three consecutive washroom slots on its Ad Mirror platform, recently renewed its contract with the washroom advertising specialist for a further two months.

According to TLC’s Brett Tucker, the innovative use of the Primedia Unlimited subsidiary’s washroom Ad Mirror medium allows successive advertising to create a singular storyboard message.

Targeted at upper LSM consumers in five Cinema Nouveau complexes across the country, Eskom again booked three consecutive mirror media slots, with three different sets of creative, which flights for two months.

Whilst the first campaign built awareness of Eskom’s energy saving savvy, this one appeals to consumers to conserve power by using water sparingly and using more cold water. 

“Eskom’s previous campaign worked extremely well for the energy provider. The renewal will build on previous success and engage with both male and female consumers,” concludes Tucker.

For more information about TLC, visit www.primedia-unlimited.co.za

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain. 

Issued on behalf of:                  TLC
                                                Brett Tucker
                                                National Sales Manager
                                                T: +27 11 562 6666

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis
                                                Publicist