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Sanlam selects Wideopen to expand its Durban presence
Wed, 03 Mar 2010 14:35
Sanlam has selected Primedia Unlimited subsidiary Wideopen Platform’s larger-than-life exit hoarding at Durban International Airport, to expand its presence in the city until the end of April.
The prime outdoor media site, an impressive 206m², is located on the exit route at Durban International Airport’s multi-storey parkade. Booked by Nota Bene and created by The Jupiter Drawing Room, the advert is visible to all traffic driving through the airport.
“Sanlam’s large-format, close impact building wrap targets LSM 7–10 consumers, who travel in over 250 000 vehicles which pass through the airport each month,” says Ryan Cohen, Wideopen Platform’s Sales Director.
The creative urges consumers to partner with Sanlam on a journey to realise their hopes.
Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.
For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za
Issued on behalf of: Wideopen Platform
Ryan Cohen
Sales Director
T: +27 11 832 2800
Prepared by: Owlhurst Communications
Charlene Dennis
Publicist
T: +27 11 234 6520
Sanlam selects Wideopen to expand its Durban presence
Sanlam has selected Primedia Unlimited subsidiary Wideopen Platform’s larger-than-life exit hoarding at Durban International Airport, to expand its presence in the city until the end of April.
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