Nu Metro Interactive has signed Primedia Unlimited subsidiary Primall Media to generate awareness around and drive sales of its PS3, XBOX and PC game, Aliens vs Predator, in a an intensive one-month campaign.

Targeted at 18 to 30 year old males, gaming and brand Alien vs Predator fans, the latest offering appeals to both a hard-core FPS audience and to the casual gamer.

“The advertising creative, strategically located on Primall Media’s Digital Ad Screens in Canal Walk (9), Fourways (4), Sandton City (10), Eastgate (7) and Gateway (10) shopping malls increases exposure of the game and therefore the demand for it,” says Lee Curtis, Primall Media’s Executive Head of Sales and Marketing.

“Advertising in the consumer space increases the casual gamer’s awareness of the product, in an environment where it’s readily available to purchase, thereby increasing sales,” he adds.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za

Issued on behalf of:                  Primall Media
                                                Lee Curtis
                                                Executive Head, Sales and Marketing
                                                T: +27 11 562 6666

Prepared by:                             Owlhurst Communications
                                                Charlene Dennis           
                                                Account Director
                                                T: +27 11 234 6520