With the objective of drawing even more attention to its brand, Veet, a Reckitt Benckiser product, selected Primedia Unlimited subsidiary TLC’s larger than life Cinema and Planet Fitness gym washroom Door Wraps to target LSM 7 – 10 female consumers for its Veet Wax Strips promotion.

The national campaign will see two Door Wraps per washroom erected in 37 cinemas and 18 Planet Fitness’ gyms to carry Veet’s alluring Cold Wax Strip creative this March.

TLC’s Brett Tucker says that Veet wants to communicate with females in higher LSM groups who currently shave their legs. “Cinemas and Planet Fitness environments meet Veet’s target market profile. As such, it is these women who will benefit from Veet’s products by using them as an alternative to shaving,” he says.

“Veet has enjoyed tremendous success by utilising TLC’s standard Washroom Frames in the past. This time, the consumer impact factor will be even bigger and bolder,” Tucker concludes.

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain. 

For more on TLC, visit www.primedia-unlimited.co.za

Issued on behalf of:                  TLC
                                                Brett Tucker
                                                National Sales Manager
                                                T: +27 11 562 6666

Prepared by:                             Owlhurst Communications
                                                Account Director
                                                Publicist
                                                T:+ 27 11 234 6520