Primedia Unlimited’s mall advertising specialists, Primall Media, have been contracted by Nu Metro Home Entertainment for a period of one month to promote its latest DVD releases, 2012 and New Moon.

“This campaign was booked directly through the client who has been a long time supporter of Primall Media and shopping mall advertising,” says Lee Curtis, Executive Head: Sales and Marketing at Primall. “As the seasons change and the temperatures drop, many consumers are opting to increase their DVD stock and spend more in time indoors, whether at the mall or at home,” says Lee. “It’s a great time to promote the DVD release of these two popular movies.”

Nu Metro Home Entertainment has opted to advertise its latest campaign on 52 of Primall Media’s Digital Ad Screens in the Canal Walk; Sandton City; Eastgate; Menlyn; Gateway and Cresta shopping centres.

“The 46” high definition LCD screens are easily able to carry multiple creative visuals, at the fraction of the cost of other media types, with considerably more opportunity to see,” he says.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za

Issued on behalf of:                   Primall Media
                                                Lee Curtis
                                                Executive Head, Sales and Marketing
                                                T: +27 11 562 6666

 Prepared by:                           Owlhurst Communications
                                                Chirene Campbell
                                                Managing Director
                                                T: +27 83 557 2438