Upmarket clothing brand Queenspark has again renewed its advertising contract with Primedia Unlimited subsidiary Primall Media, this time round until the end of 2010. The new partnership commences with Queenspark launching its J Crew Collection to Cape Town’s fashionably informed men and women via Primall’s large format Parkade Billboards at the Cavendish Square Shopping Centre.

The renewed deal allows Queenspark to dominate the Cavendish parkade to rotate its J Crew’s Summer, Autumn, Winter and Spring collections across eight illuminated billboards over the contract period. Over the past two years, Queenspark has renewed its advertising partnership with Primall four times, the current one-year renewal being the longest single commitment to date.

Lee Curtis, Primall’s Executive Head of Sales and Marketing says, “We have a long-standing relationship with Queenspark, we’ve seen them return to mall advertising numerous times. The Parkade Holding is great for the brand as the billboards give Queenspark targeted exposure to shoppers both on entrance and exit, thus staying top of mind throughout the shopping experience.

Our parkade packages provide advertisers with ownership of the parking space by only permitting one advertiser to be represented per level. The platform creates a high end advertising canvas of a high traffic, previously aesthetically void area.”

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za

Issued on behalf of:                         Primall Media
                                                       Lee Curtis
                                                       Executive Head, Sales and Marketing
                                                       T: +27 11 562 6666

 Prepared by:                                  Owlhurst Communications
                                                       Charlene Dennis
                                                       Account Director