Global fast food giant McDonalds has confirmed a 12 month campaign with Primedia Unlimited subsidiary Mamba Media following a successful three month campaign burst.

From July through to the end of September McDonalds booked rotating advertising banners in the popular Vusi Vuzela comic series which appears each week in the Daily Sun,” says Mamba Media Managing Director Craig Nadelman. “The three month campaign produced great results in both sales and awareness for the fast food chain, prompting it to sign a 12 month contract with us, effective from October.”

In addition to its advertising banners, McDonalds branding will be subtly interspersed into the Vusi Vuzela comic storyline.

“The cartoon format is an innovative means of communicating any message, it’s entertaining, easy to follow and stands out from traditional print advertising,” he says.

For more on Mamba Media visit www.primedia-unlimited.co.za

Issued on behalf of:               Mamba Media
                                             Craig Nadelman
                                             Managing Director
                                             T: + 27 21 488 9488

Prepared by:                             Owlhurst Communications
                                                 Chirene Campbell
                                                 Account Director
                                                 T: +27 11 234 8983