Primall Media has secured new client Citroen for the brand’s first ever mall advertising campaign. Primall’s shopping centre parkade media will launch the car manufacturer’s new C3 to shoppers across the country for three months.

As shopping centres become increasingly busier year on year, making use of Primall’s prominent in-centre media, Citroen is set for maximum exposure to shoppers who may also be in the market for a new car.

“We’re delighted that more and more large brands are recognising the value of dominated advertising within the retail space,” comments Lee Curtis, Primall’s Executive Head or Sales and Marketing.

Founded in 1919 and as one of the world's first mass-production car companies outside of the USA, Citroen brings the new C3 with its revolutionary Panoramic Windscreen to South African consumers this month. Until the end of May Citroen’s sexy C3 creative will be tastefully displayed in parkades at upmarket malls Hyde Park, Brooklyn, Eastgate, Cavendish, Tyger Valley, Montecasino, Menlyn and Gateway. Soweto’s Maponya mall will be displaying a separate Citroen Hanging Banner campaign.

“Primall’s holding affords Citroen the opportunity of ‘owning’ eight illuminated billboards per parkade, allowing Citroen complete brand domination in the various parkade spaces. Citroen wished to generate uncluttered exposure among affluent, motoring consumers in an environment in close proximity to Citroen dealerships. We’re confident that our Parkade advertising will effectively meet client objectives,” concludes Curtis.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za

Issued on behalf of:                     Primall Media
                                                       Lee Curtis
                                                       Executive Head, Sales and Marketing
                                                       T: +27 11 562 6666

Prepared by:                                 Owlhurst Communications
                                                       Charlene Dennis            
                                                       Publicist
                                                       T: +27 11 234 8983