Financial services provider Coronation has selected Primedia Unlimited subsidiary Wideopen Platform to execute an indoor advertising campaign designed by Fox P2, to reach Cape Town’s young executives and investors. The communication takes centre stage through Wideopen’s new site at the Domestic Arrivals corridor at Cape Town International Airport.

According to Wideopen, the CIA Domestic arrivals corridor site is made up of ten large wall paper applications measuring running parallel to the length of the two corridor walls. Giving advertisers exposure to an estimated 270 000 LSM 7 – 10 domestic passengers per month.

Booked by media partner Vizeum, Coronation’s ‘The Future You’ spans the roughly 196m² until the end of May to effectively communicate the benefits of investing wisely and making the right choice early on in life.

Wideopen Sales Director Ryan Cohen comments, “The International Domestic Arrivals corridor is a relatively new site to the Cape Town Airport, allowing advertisers speak to a wide variety of passengers. Our holding enables us to offer advertisers repeated, uncluttered exposure to thousands of travelers monthly.”

Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.

For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za

Issued on behalf of:                     Wideopen Platform
                                                       Ryan Cohen
                                                       Sales Director
                                                       T: +27 11 832 2800

Prepared by:                                 Owlhurst Communications
                                                       Charlene Dennis
                                                       Account Director