Newest pay TV operator Top TV, targeting LSMs 5 - 8, has contracted Primedia Unlimited’s large-format outdoor specialist, Wideopen Platform, to generate awareness around its select packages and impressive 55 chnnel offering.

According to Ryan Cohen, Sales Director of Wideopen, the campaign runs from April to July.
“Top TV has contracted two of Wideopen’s impressive outdoor sites to get the message across that Top TV subscribers are able to select packages that meet their viewing needs and their budget,” he says.

Top TV CEO, Vino Govender, recently explained, “We intend to make pay TV accessible for all South Africans, not only the wealthy.” Gugu Sibeko, Top TV GM in charge of local channels, added, “We will offer quality and powerful programmes never seen before in this country, and our nine local branded channels will be our key drivers.”

The first outdoor site, Wideopen’s Shoshanguve hoarding, is strategically located at the main entrance to the Shoshanguve township in Pretoria. It is easily visible to all traffic traveling towards and away from the area. “The impressive site, 200m² in size, draws the attention of over a million potential consumers monthly,” says Cohen.

The second Wideopen site, located in Pretoria’s Church Street between Potgieter and Schubart Streets, is visible to all commuter and pedestrian traffic traveling west out of the city. “This large format mega sign faces Church Square, has a long run up, and is highly visible ensuring significant absorption of the message,” adds Cohen.

Whilst Top TV will run a teaser campaign in April, its launch will take place on 1 May.

Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.

For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za

Issued on behalf of:                        Wideopen Platform
                                                       Ryan Cohen
                                                       Sales Director
                                                       T: +27 11 832 2800

Prepared by:                                   Owlhurst Communications
                                                       Charlene Dennis
                                                       Account Director