Determined to drive brand awareness and promote its range of environmentally friendly products, Grohe Taps has for the first time signed up for washroom advertising with market leaders TLC. The three-month campaign showcases Grohe in the washrooms of 10 LSM A malls and Cinema Nouveaus with its “Taking a break? The environment needs one too” campaign.

Making use of TLC’s impactful full door wraps, Grohe has strategically used three different creatives to deliver its eco-friendly message to LSM 8 -10 men and women, in the highly relevant washroom environment. Over and above the environmental positioning, the Grohe campaign is designed to appeal to the ladies from a design point of view while their male counterparts are intrigued by the practical angle.

TLC’s Brett Tucker comments, “The Grohe campaign is running in a mix of 10 venues where the target market will be exposed to the high impact Door Wraps, plus they will think about Grohe whilst making use of a standard tap during the visit. Door Wrap advertising delivers brand messages quickly and effectively. Selecting strategic venues across Gauteng, KwaZulu Natal and Western Province in particular, ensures that Grohe would effectively reach the upper end of the market.”

Grohe products feature integrated water-saving technologies which restrict flow, without sacrificing performance or design. All products effortlessly save water and energy while delivering the perfect water flow.

Issued on behalf of:                     Primedia Unlimited
                                                       TLC
                                                       Brett Tucker
                                                       T: + 27 11 562 6666

Prepared by:                                 Owlhurst Communications
                                                       Charlene Dennis
                                                       Account Director