The SABC recently selected TLC, Primedia Unlimited’s washroom advertising specialist, to promote Supersterre’s new TV series which commenced on SABC 2 at the beginning of April.

According to TLC’s Brett Tucker, the month-long campaign targets male and female Afrikaans consumers in the LSM 5-10 income bracket.

“As for the creative, it instantly catches consumers’ attention in TLC’s standard washroom frames, across 35 shopping malls in South Africa, with its payoff line, ‘They’re hot, they’re talented and they’re looking for SA’s next singing sensation’,” he says.

With the objective of communicating with ‘everyday people’, it made ideal marketing sense for the SABC to target end users whilst they were busy with routine tasks inside a mall.

“Shopping malls offer an ideal platform to communicate with a large target audience whilst they are in a relaxed frame of mind, which better enables them to absorb the advertising message,” Tucker concludes.

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.

Issued on behalf of:                        TLC
                                                                Brett Tucker
                                                                National Sales Manager
                                                                T: +27 11 562 6666

Prepared by:                                      Owlhurst Communications
                                                                Charlene Dennis
                                                                Account Director
                                                                T: +27 11 234 8983