Entrusting its advertising budget to washroom advertising specialist TLC for the twelfth year, Agiolax has gone to market with its ‘If you have time to read this’ campaign, targeting female shoppers and cinema goers in two separate bursts this year.

For the ‘If you have time to read this’ campaign, TLC cleverly placed decals next to toilet paper holders in cinema and mall washrooms, displaying Ogilvy Health Care’s creative of a full page of tiny sized text alongside the pay off line ‘If you have time to read all of this, you probably need Agiolax”.

Andrew Kramer, TLC’s Managing Director says, “Nycamed is a true believer in washroom advertising. We’re so pleased to have the partnership continue well into its twelfth year and to be able to assist Agiolax in reaching its consumers and ultimately driving sales. Their continued support reaffirms the effectiveness of our washroom advertising concept.”

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
TLC, a Primedia Unlimited subsidiary, introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.

Issued on behalf of:                         TLC                     
                                                       Brett Tucker
                                                       T: +27 11 562 6666

Prepared by:                                   Owlhurst Communications
                                                       Charlene Dennis