Looking to broaden its target market to the younger generation by introducing trendy and appealing creative, orthopaedic shoe and foot care manufacturer Green Cross has partnered with South Africa’s leading mall advertising company, Primall Media. Currently flighting, the six-month mall campaign will engage Primall’s retail advertising expertise in the Cavendish, Gateway, Cresta and Menlyn shopping centres.

Primall’s Executive Head of Sales and Marketing, Lee Curtis explains, “As the Green Cross range and products can be purchased at various outlets within the selected malls, our clutter-free platforms and the trendy creative developed by King James, creates the desired attention. Malls today are the playground for the young, trendy and economically active consumer.”  

Securing Primall’s A0 static Icon directory units, Green Cross will boost its fresh new image, stay top of mind and direct shoppers to the nearest Green Cross stockist. “We place Icons around the malls either in the centre of the main walkways or near escalators. Most brands will take a number of Icons in order to receive comprehensive coverage of the mall floor plan. We’re excited to see the response of the youth market,” concludes Curtis.

The Green Cross campaign runs nationally until the end of June and again for a second burst between October and December 2010.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za

Issued on behalf of:                          Primall Media
                                                       Lee Curtis
                                                       Executive Head, Sales and Marketing
                                                       T: +27 11 562 6666

 Prepared by:                                 Owlhurst Communications
                                                       Charlene Dennis
                                                       Account Director
                                                       T: +27 234 8983