With the international award-nominated series, Chuck, debuting recently on SABC 2, the SABC needed a media platform that was able to accurately target its viewers. The broadcaster therefore selected Primedia Unlimited’s washroom advertising specialist, TLC, to get the message across to its consumers with ease. 

Featuring two-time Emmy Award nominee, Zachary Levy, as Chuck Bartowsk, a twenty-something computer tech, the series portrays what happens to Chuck’s life when he opens an email subliminally encoded with government secrets and unwittingly downloads an entire server of sensitive data into his brain.

According to TLC’s Brett Tucker, the one-month awareness campaign targets LSM 5 - 10 male and female consumers between the ages of 15 -35. It is currently running in TLC’s Standard Washroom Frames across 35 of South Africa’s top shopping malls.

“Having previously utilised TLC’s strategic media platforms, the SABC is aware of how directly they are able to communicate with its viewers.  As consumers spend significant dwell time within the washroom, they are able to easily absorb the advertising message,” adds Tucker.

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.

Issued on behalf of:                         TLC
                                                       Brett Tucker
                                                       National Sales Manager
                                                       T: +27 11 562 6666

Prepared by:                                   Owlhurst Communications
                                                       Charlene Dennis
                                                       Account Director