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Primall and adidas Announce Giant Bafana Jersey Arrival at Shopping Centres
Thu, 06 May 2010 12:20
Joining forces with Primedia Unlimited subsidiary Primall Media, adidas will raise awareness of its Unite Mzansi Unite campaign until the end of May. Bringing a giant Bafana Bafana World Cup jersey for the public to sign, adidas presents South Africans the opportunity to ink their presence in recognition of the historic sporting event.
Placed by out of home communications agency Posterscope, the campaign will be splashed across Primall’s branded Escalators, Indoor Billboards and Parkade Billboards to alert shoppers in Cresta, Eastgate, Maponya, Pavilion, Menlyn, Riverside and Sandton City of the arrival of the 60m x 48m Bafana jersey.
Primall Media’s Lee Curtis says, “The adidas campaign uses malls as activation stops for the Jersey Tour, so the use of mall media prior to the jersey’s arrival to build awareness, made perfect sense. It’s such an inspiring campaign which paints the malls yellow with Bafana pride. It really is a great initiative and we’re excited to be part of it.”
Media partner Carat and creative force TBWA have executed the Unite Mzansi Unite campaign across various touch points including multimedia, print, radio and large format billboards in a bid to unite the nation.
For more information on the adidas Jersey Tour, visit www.adidas.com
Primall Media DNA
Primall Media is South Africa's mall advertising
company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za
Issued on behalf of: Primall Media
Lee Curtis
Executive Head, Sales and Marketing
T: +27 11 562 6666
Prepared by: Owlhurst Communications
Charlene Dennis
Account Director
Primall and adidas Announce Giant Bafana Jersey Arrival at Shopping Centres
Joining forces with Primedia Unlimited subsidiary Primall Media, adidas will raise awareness of its Unite Mzansi Unite campaign until the end of May.
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