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Vodacom supports Bafana Bafana via Wideopen Platform
Fri, 07 May 2010 15:57
Launching a large scale campaign to demonstrate its support of Bafana Bafana, Vodacom has joined forces with Primedia Unlimited’s Wideopen Platform to build big brand presence and ignite South Africa’s soccer spirit. Flighting until the end of July, the national campaign spans 11 sites in Johannesburg, Durban, Cape Town, Pretoria and Polokwane.
The “Be the Voice Behind Bafana” campaign was created by Draft FCB and placed by media partners
Nota Bene and Posterscope. Wideopen has collectively extended the campaign to over 5000m2 in total prime location space for the contract period.
Wideopen’s Sales Director Ryan Cohen
comments, “We love the campaign and are excited about the impact it will have in raising the excitement in the next few months. The emotive design works incredibly well on our large format platforms, making Vodacom’s presence crystal clear.”
The large scale campaign is showcased nationally on TV, radio and print, with special focus on outdoor. Agencies behind the “Be the Voice Behind Bafana” are NotaBene, and DraftFCB, with Posterscope involved in the outdoor component.
For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za
Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising
messages.
Issued on behalf of: Wideopen Platform
Ryan Cohen
Sales Director
T: +27 11 832 2800
Prepared by: Owlhurst Communications
Charlene Dennis
Account Director
T: +27 11 234 8983
Vodacom supports Bafana Bafana via Wideopen Platform
Launching a large scale campaign to demonstrate its support of Bafana Bafana, Vodacom has joined forces with Primedia Unlimited’s Wideopen Platform to build big brand presence and ignite South Africa’s soccer spirit.
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