Nashua Mobile is capturing consumers where it matters most – in close proximity to its stores! Looking for an innovative solution to communicate its monthly specials to its target audience, the independent telecommunications solutions provider selected Primedia Unlimited’s mall advertising specialist, Primall Media, to get its message across.

According to Primall Media’s Lee Curtis, the campaign runs until July 2010, on Primall Media’s Digital Ad Screens across 17 malls.

These include Canal Walk, Cavendish Square, Gateway, Vincent Park, Riverside, Loch Logan, Menlyn, Eastgate, Fourways Mall, Sandton City, Nelson Mandela Square, The Zone, Rosebank Mall, Hyde Park, Cresta and The Glen.

“Bold creative captures male and female consumers in an environment where they are easily able to take up the special offers, making this an ideal media platform for Nashua Mobile to drive feet through its doors,” says Curtis.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za

Issued on behalf of:                        Primall Media
                                                     Lee Curtis
                                                     Executive Head, Sales and Marketing
                                                     T: +27 11 562 6666

 Prepared by:                                Owlhurst Communications
                                                     Charlene Dennis
                                                     Account Director
                                                      T: +27 11 234 8983