Launching a large scale campaign to demonstrate its support of Bafana Bafana, Vodacom has joined forces with Primedia Unlimited’s Wideopen Platform to build big brand presence and ignite South Africa’s soccer spirit. Flighting until the end of July, the national campaign spans 11 sites in Johannesburg, Durban, Cape Town, Pretoria and Polokwane.

The “Be the Voice Behind Bafana” campaign was created by Draft FCB and placed by media partners Nota Bene and Posterscope. Wideopen has collectively extended the campaign to over 5000m2 in total prime location space for the contract period.
                                                                                                                                                            
Wideopen’s Sales Director Ryan Cohen comments, “We love the campaign and are excited about the impact it will have in raising the excitement in the next few months. The emotive design works incredibly well on our large format platforms, making Vodacom’s presence crystal clear.”

The large scale campaign is showcased nationally on TV, radio and print, with special focus on outdoor. Agencies behind the “Be the Voice Behind Bafana” are NotaBene, and DraftFCB, with Posterscope involved in the outdoor component.

For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za

Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.

Issued on behalf of:                        Wideopen Platform
                                                      Ryan Cohen
                                                       Sales Director
                                                        T: +27 11 832 2800

Prepared by:                                      Owlhurst Communications
                                                          Charlene Dennis
                                                          Account Director
                                                          T: +27 11 234 8983