Primedia Unlimited’s washroom advertising specialist TLC has brought Kenya Airways on board for a three-month advertising campaign targeting potential travellers and holiday makers.

According to TLC’s Brett Tucker, the aim of the campaign, running from April to June, is to generate awareness around the destinations to which Kenya Airways travels.

“Kenya Airways signed on for TLC’s captivating standard A4 washroom frames in all ten of ACSA airports’ domestic and international washrooms for the first two months of the campaign, whilst the third month will see attention-grabbing creative displayed in our 35 mall holding nationwide,” says Tucker.

‘Discover the world of Kenya Airways’ is the first creative, to be followed by photographs of the different destinations to which the airline travels. Captions like ‘Beat the common cold Mombasa!’ will have consumers dreaming about a warmer destination as winter sets in.

“TLC’s ACSA holding made perfect sense for Kenya Airways as it is able to directly target frequent travellers and generate awareness around its own routes. By doing this, Kenya Airways may just become the consumers’ airline of choice for their next trip,” says Tucker.

“The second creative also draws the consumer in, as they are made aware that affordable holidays are available when flying Kenya Airways,” he adds.

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.

Issued on behalf of:                        TLC
                                                      Brett Tucker
                                                      National Sales Manager
                                                       T: +27 11 562 6666

Prepared by:                                      Owlhurst Communications
                                                          Charlene Dennis
                                                          Account Director
                                                          T:+ 27 11 234 8983