Electric cigarette manufacturer Twisp has committed to a two-month mall advertising strategy with specialists Primall Media. The objective of the campaign is to promote Twisp as a healthier alternative to smoking and a first in South Africa. Twisp’s creative is currently alerting V&A Waterfront shoppers to the latest technology in micro vaporisers, and will continue until the end of May.

Driving consumers to the Twisp kiosk stationed in the centre, the advertiser has secured two three metre banners which face the bulk of the foot traffic flowing through the mall.

Primedia Unlimited’s mall environment was selected due to the sheer foot traffic it yields at centres like the V&A, coupled with exposure within a bustling retail environment.

Primall Media’s Lee Curtis comments, “The Twisp branding at the V&A is perfectly situated to expose the communiqué to middle and upper income consumers and encourage them to discover the unique product at the kiosk. Mall advertising has an unbeaten ability to place dominated adverting within close proximity to the point of purchase.”

Twisp vapour is odourless and is it free of tar, carcinogens and smoke particles found in first and second-hand cigarette smoke, yet it feels, tastes and looks just like a real cigarette.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za

Issued on behalf of:                        Primall Media
                                                                Lee Curtis
                                                                Executive Head, Sales and Marketing
                                                                T: +27 11 562 6666

 Prepared by:                                     Owlhurst Communications
                                                                Charlene Dennis
                                                                Account Director
                                                                T: +27 11 234 8983