Primedia Unlimited washroom advertising subsidiary TLC has unveiled its new, refreshed ‘targeted lifestyle communication’ corporate identity, aimed at reenergising the brand into 2010 and beyond. Since TLC introduced the concept of washroom advertising to the South African market in 1996, it is still the sole player in this media arena.

Partnering with creative agency five0six, TLC’s new corporate identity is simple, crisp and has be translated uniformly across all TLC’s marketing and communication elements.

TLC’s Brett Tucker explains, “The business has grown exponentially and has reached a level where we are considered a valued media solution to many businesses. Our new image is fresh and portrays something of a more grown up and matured media business than we were over ten years ago. We believe the redesign will add to making the market consider the targeted washroom space more seriously. We have evolved and reflect that in our physical image.”

five0six Creative Director Evan Sotiropoulos comments, “TLC’s brief was to evolve and update the identity to make it fresher, simpler and less intricate. The new identity will ensure that TLC’s targeted lifestyle communications positioning will have a consistent graphic language across all marketing and advertising collateral, be it email, adverts or proposals.”

Maximising the element of surprise, TLC brings brands closer to their consumers through communications that captivate and entertain.

For more information about TLC, visit www.primedia-unlimited.co.za 

TLC DNA
The Letter Corporation introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, The Letter Corporation brings brands closer to their consumers through communications that captivate and entertain.