Cosmetic super-brand Clinique signed Primedia Unlimited subsidiary Wideopen for the use one of its larger than life outdoor advertising platforms. To ensure the successful launch of the Clinique Even Better Clinical Dark Spot Corrector, the partnership activates an outdoor campaign aimed at women suffering from hyper-pigmentation, age spots and traces of past acne.

Running until the end of August 2010, Clinique’s Even Better Dark Spot Corrector campaign has been strategically positioned on a prominent Wideopen site in metropolitan Johannesburg to target its specified market and reinforce the international ad campaign currently flighting across a multitude of platforms all over the globe.

Located in the high traffic area of Melrose Arch, Clinique has secured a building wrap along the M1 highway to feature the international campaign and draw attention from all travellers along the highway between Corlett Drive and Athol-Oaklands.

Wideopen’s Ryan Cohen comments, “The building wrap is a unique and impactful media vehicle prominently located in a high traffic zone navigated by a mixed demographic of economically active consumers. The Clinique Even Better campaign is an international drive and client will be engaging multiple media options during this period to ensure maximum effectiveness of the campaign. The South African execution is identical to its counterpart campaigns in all locations where Clinique operates worldwide.”

Clinique report that hyper-pigmentation is a condition which affects all ethnicities. The launch of Clinique’s new Even Better Clinical Dark Spot Corrector is aimed at reducing the appearance of dark spots, age spots and traces of past acne. The unique selling point is that when using Even Better Clinical Dark Spot Corrector, results are equal to a leading prescription ingredient.

“This is the first time that Wideopen Platform is partnering with Clinique and we look forward to fostering a dynamic relationship going forward,” concludes Cohen.

Wideopen’s success stems from a network of well positioned sites in prime traffic zones which are poised to raise awareness and make an impact. Clinique is a global brand and maintains its substantial competitive outdoor advantage through the use of our high-impact platforms

Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.

For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za