United International Pictures (UIP) has again selected Primedia Unlimited’s mall advertising specialist, Primall Media, to effectively target its consumers and generate awareness around the launch of its movies to be screened in both Ster Kinekor and Nu Metro theatres.

The month-long campaign predominantly targets children, their parents, and other movie-goers in April, to create awareness around the screening of How To Train Your Dragon and Nanny McPhee and the Big Bang.

“The national campaign, featuring a variety of Primall’s media platforms namely Glass Entrances, Hanging Banners and Digital Ad Screens, throughout Gateway, Cavendish Square, Tygervalley, Canal Walk, Eastgate, Nelson Mandela Square, and Sandton City shopping centres, will secure a massive impact for UIP,” says Primall Media’s Lee Curtis.

“The shopping mall environment is especially suited to generating awareness and creating a demand for movies, as the theatres are located inside the malls. Consumers are able to easily make their way to Ster Kinekor or Nu Metro to buy tickets,” he adds.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za