Primedia Unlimited’s shopping mall advertising specialist, Primall Media, ensured that feet did the walking through the recently opened Nike Football store at Sandton City Shopping Centre in March and April, thanks to its Digital Ad Screens that do what they’re set up to do, which is to alert mall consumers to relevant information.

According to Primall Media’s Lee Curtis, upper LSM consumers and football fans were the target for the new Brazilian soccer kit, available from Nike Football.

“Ten of Primall Media’s Digital Ad Screens, spread throughout the shopping centre, alerted consumers that the new Brazilian soccer kit was ready and waiting to be bought,” says Curtis.

“After creating the hype, purchase was made easy for the target audience as the kit was available right inside the same shopping centre.”

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za