Primedia Unlimited’s shopping centre advertising subsidiary, Primall Media, made use of its strategic platforms namely branded Escalators, Lift Doors and Hanging Banners in four malls around the country to launch MWEB’s pioneering Uncapped ADSL offering.

As the leading Internet service provider in South Africa, MWEB revolutionised the Internet industry earlier this year by becoming the first ISP to offer affordable uncapped ADSL from as little as R219 per month.  Uncapped ADSL allows Internet users unlimited downloads, uploads without restrictions on how much bandwidth you can use in a month. To build awareness around the launch of Uncapped ADSL, MWEB branded Primall’s escalators and lift doors at Cresta, Menlyn, Cape Gate and The Pavilion shopping centre.

Over and above the branding of escalators and lift doors, Vizeum secured Primall’s large format double-sided hanging banners to take ownership of the lifestyle hubs. MWEB campaign had the opportunity to be exposed to 6.4 million shoppers each month, alerting them to the positive message of affordable Internet access.

Primall’s Lee Curtis comments, “The idea behind the campaign was to promote MWEB in an environment thriving with economically active consumers. Due to our platforms being high-impact, we are able to create a consistent message and reinforce brand awareness at strategic retail touch points”.

The launch of Uncapped ADSL was supported by TV, radio, street poles ads and airport lift branding.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za