Long standing Primall Media client, The Platinum Group, has renewed its contract with the Primedia Unlimited mall advertising specialist for another year to generate awareness around its various lifestyle brands.

According to Primall Media’s Lee Curtis, The Platinum Group is a Cape-based retailer that’s home to leading designer labels namely Jenni Button, Hilton Weiner, Urban°, Aca Joe and Vertigo.

“Whilst Platinum started off in 1989 with one Vertigo store in Rondebosch, it has moved rapidly into the forefront of design and style in South Africa. The Group has 57 stores in prime locations in all the premier shopping centres across the country,” he says.

Running until January 2011, The Platinum Group has signed six of Primall Media’s interior billboards at the Menlyn shopping centre, and six exterior billboards at Cavendish square.

“Primall Media’s six billboards at each shopping mall will target male and female consumers to promote the Platinum Group’s brands. The only exception is Jenni Button, which targets upper LSM female consumers only,” says Curtis.

Each brand, advertised on its own billboard, captivates its own target audience. Whilst Aca Joe is for consumers with an active lifestyle, Urban° appeals to the city dweller. Vertigo captures the essence of the young at heart, Hilton Weiner leans towards the global traveller and Jenni Button takes a woman from bedroom to boardroom.

“The Platinum Group’s success with Primall’s captivating media platforms is evident in its continual renewal over the past four years. With its stores firmly entrenched in the mall environment, consumers spurred by the advertising campaign need only walk through the door,” Curtis concludes.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za