For the second year running, upmarket Jewellery brand Déonne le Roux has renewed its Menlyn Shopping Centre advertising partnership with Unlimited subsidiary, Primall Media. Tasked to showcase the jeweller’s exquisite pieces, keep the brand top of mind and entice consumers to visit the store, Primall puts Déonne le Roux’s name in lights until May 2011.

Utilising four of Primall Media’s Interior Billboards, the beautiful Deonne Le Roux creative instantly catches the eye with its sparkling pieces set against a luxurious blue background. Lee Curtis, Executive Head of Sales and Marketing at Primall, comments, “The primary focus for The DéonneLe Roux Jewellers campaign is to make a visual impact on consumers traversing through the centre court, entice them to visit the store, and hopefully to take a timeless piece home.

Targeting upper LSM men and women, the elegant creative combined with the fact that the fine jewellery and watches can be purchased just metres away from the advertising prompt, is a winning combination, confirmed by Déonne Le Roux’s renewal for the second year running.”

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za