Shopping mall advertising specialist Primall Media was recently tasked with the objective of alerting Maponya Mall and Gateway shoppers to the JSE’s Money Market Expo taking place in each centre for a full week.

JSE’s ‘What’s up with the markets? Learn to earn’ expo campaign, placed by Media Alive, capitalises on Primall’s reach to financially savvy individuals spending large amounts of dwell time in the mall environments. During the two-month campaign, Primall’s Escalators and Interior Billboard platforms at Maponya and Gateway exposed the JSE expo message to millions of shoppers who collectively traverse the centres each month. 

Lee Curtis, Primall’s Executive Head of Sales and Marketing says “Whilst consumers stroll around at leisure, they are highly receptive to advertising messages. This provides marketers with an opportune time for their brands to reach the masses, hence the campaign was a great way for JSE to alert consumers of the upcoming expos.”

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za