Primall Media, Primedia Unlimited’s shopping mall advertising specialist recently changed the creative for its long-standing client, Clinique.

According to Primall Media’s Lee Curtis, when Clinique initially contracted with Primall Media it secured national long-term strategic sites, within the shopping mall environment.

“One of the unique benefits of this type of contract is that Clinique is able to change its creative as and when it launches a new product, or if it wants to change the focus of a particular marketing or advertising campaign,” he explains.

“As Clinique’s sites are strategically located close to the point of purchase of its products, usually outside a Stuttafords or Edgars store, it is able to achieve high impact in busy consumer traffic areas throughout a particular mall,” he adds. 

The new creative at Sandton City, Eastgate, Cavendish Square, Menlyn Park, Tygervalley and Brooklyn targets women of all ethnicities in the upper LSM profile group, in line with its price positioning, to promote Clinique's Even Better Clinical Dark Spot Corrector, with CL-302, which dramatically helps reverse the appearance of dark spots, age spots, skin stresses and darkening from acne scars in four weeks.

“Clinique’s heavy dwell time media platforms include Primall Media’s Escalators, Interior Billboards, Lift Banners and Hanging Banners. All of these inventory types ensure direct engagement with targeted consumers in an environment where the product is readily available for purchase,” Curtis concludes.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za