Aveng, the company which expertly delivered our international-class World Cup stadia, has signed an advertising deal with Primedia Unlimited subsidiary Wideopen Platform to showcase itself as a leader in infrastructure development and instil pride among South Africans.

Being proudly South African and having completed the country’s stadia and other iconic projects across the globe, Aveng has turned to Wideopen to showcase the company, its capabilities and strengths via Wideopen’s large format outdoor offering over the world cup period.

Wideopen’s Sales Director Ryan Cohen comments, “We’re proud to be associated with Aveng and assist in raising awareness of its achievements for South Africa. Not only are they a SA based company, but their expertise facilitated the grounds for the immanent World Cup, delivering first-class stadia in time for kick off. The chosen site will undoubtedly create an impact and give the Aveng brand the desired exposure.”

Aveng will be taking ownership of Wideopen’s 448m2 site situated on South Road, Morningside until 31 August. The site, with expected traffic of around 75 000 cars per day, has been selected as Aveng’s main Gauteng outdoor focus through which to communicate its leading infrastructure positioning to investors, clients and staff - both current and prospective.

Kim Heller of Aveng explains, “This Wideopen site perfectly complements our other advertising. The campaign highlights our ability to deliver iconic buildings which compete with the best worldwide and impact positively on the socio-economic wellbeing of the 26 countries in which we operate.”

Wideopen DNA
Wideopen Platform has become the champion of large format opportunities, delivering ground breaking and high impact outdoor advertising to the South African market. Wideopen’s products utilise existing urban structures to host unique outdoor advertising messages.

For more information on Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za