Shaking their soccer tail feathers in a big way, the team at Primedia Unlimited in Sandton have splashed out and branded their building with a massive 130m2 South African flag, showing their support and excitement for the world’s biggest sporting event about to erupt.

Primedia Unlimited CEO Ken Varejes says “The soccer fever in the air is palpable. We all feel like it’s the week before Christmas! We tasked our outdoor subsidiary Wideopen Platform to apply the 130m2 self-adhesive vinyl flag and banners to the surface of our building. It’s the mouth piece which enables us to literally shout our support and excitement from the roof tops. Its history in the making and we’re behind Bafana Bafana and proud to be South African.”

Alongside the mammoth application, Primedia Unlimited framed the flag with the inspiring strap line ‘Simply the Best, RSA!’