Top CD has partnered with Primall Media for the first time to communicate its special offers on CD’s, DVD’s and books to shoppers entering and exiting Menlyn Park and Cresta shopping centres.

The advertiser will be making use of Primall’s innovative Exit and Entry Boom Package at Menlyn Park until the end of August and at Cresta until the end of September. Top CD’s branded booms surprise consumers with playful creative stating “If you love books, we’re next to Clicks” and “You’re leaving Top CD Territory”, creating awareness of Top CD’s in- mall outlets, in a space where no other brands compete for share of mind.

According to Lee Curtis, Executive Head of Sales and Marketing for Primall Media, the Top CD boom campaign is perfectly located to direct consumers to the store and its latest deals.

“The booms are a tactical avenue enabling brands to be exposed to economically active consumer’s just minutes before entering retail spaces. It’s just one of our platforms which assist brands in owning the last mile,” says Curtis.

Primall Media DNA
Primall Media is South Africa's mall advertising company, delivering a range of interactive and static visual and audio media options, which directly influence purchase decisions in the shopping environment. For more on Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za